Asean Sourcing is an Indonesian sourcing and procurement partner for furniture, home decor and FF&E, based in Bantul near Yogyakarta and founded by Emeric Beyeler, who is named on the site as founder and CEO. The company works as the principal supplier rather than as a fee-only agent: one commercial contract covers procurement, production management, quality control and logistics, with the price carrying an internal margin. Core categories are indoor and outdoor furniture, loose furniture and case goods, decorative non-technical lighting, home decor and custom FF&E, plus a limited OS&E range covering bedding and linen, tableware and drinkware, guest room amenities and small kitchen tools. The site names over 500 vetted manufacturers, mainly in Indonesia, with access to China, Vietnam, Malaysia and Thailand depending on product and lead time. Referenced project work includes hotel and resort FF&E packages, which is why the documented process is built around technical clarification of shop drawings before production, sample and mock-up approvals, AQL-based inspections and consolidation into full containers.
Indonesia (Yogyakarta)
Website: https://asean-sourcing.com/
Founded: 2020
Pricing: Sourcing fee, markup-based trading model or hybrid, agreed before project kick-off
Asean Sourcing is a furniture and FF&E procurement business with its base in Bantul, in the Yogyakarta region of Indonesia, and a second commercial identity as a supplier of finished furniture and decor. The distinction matters. A classic buying agent is paid a commission and leaves the purchase contract with the factory; Asean Sourcing describes itself as the principal supplier, so the client signs one contract with the agency, the agency signs with the manufacturers, and the margin sits inside the price. That removes a layer of paperwork for project buyers but it also means the invoice no longer shows what the factory was paid, which is exactly the transparency trade-off worth pricing before you commit. The product scope is deliberately narrow: indoor and outdoor furniture, loose furniture and case goods, decorative (non-technical) lighting, home decor and accessories, custom-made FF&E items, plus a limited OS&E range of bedding and linen, tableware and drinkware, guest room sundries and small kitchen tools. If a product falls outside that scope the company says it evaluates case by case rather than claiming to cover everything. The supplier network is quoted as more than 500 vetted manufacturers, concentrated in Indonesia with fallback access to China, Vietnam, Malaysia and Thailand, which is a sensible structure for buyers who want to keep a second origin available without building it themselves. The documented process is stronger than what most agencies publish. Client designs and design development drawings are reviewed for technical feasibility before production, shop drawings are clarified with the factory, samples and mock-ups are approved in writing, production is followed daily, and quality control runs through pre-production checks, in-line inspection and AQL-based final random inspection with photo reporting. Logistics is handled in-house including export documentation, packing, consolidation and sea or air freight, and the company explicitly prefers full-container loading, which is honest about the cost trade-off: LCL is described as roughly twice as expensive per unit, but the container is not an absolute rule. What it is not: not an electronics or apparel agent, not a marketplace, and not a low-volume e-commerce sourcing service. The unit of work is a project or a container, not a single SKU. Manufacturing takes place in Indonesia and its neighbours, so buyers in the EU and the US should run their own duty and compliance checks rather than assuming the agency covers that.
No rates are published. The FAQ states that the commercial model is agreed before project kick-off and lists three options: a consulting or sourcing fee, a markup-based trading model, or a hybrid structure for project work. In practice that means you should decide up front which one you are buying and get it in writing. Ask whether the fee or markup is calculated on FOB value or landed cost, whether it applies to freight and consolidation as well as goods, whether samples, shop drawing work and re-inspection after a failed check are included, and what happens if a manufacturer is replaced mid-project. If you choose the trading model, ask to see at least the factory invoice or an independent benchmark on a sample item so you can judge the margin, and compare that against the 8 to 15 percent range typical for project furniture sourcing.
It sources and supplies furniture, home decor and FF&E from Indonesia and neighbouring Southeast Asian countries for hospitality, residential, commercial and retail buyers, managing procurement, production, quality control and logistics under one contract.
At 69A Tarudan Street, Bantul, Yogyakarta 55188, Indonesia, with a published landline. The site names Emeric Beyeler as founder and CEO.
Indonesia is the core sourcing base. The company also names China, Vietnam, Malaysia and Thailand as sources for categories, materials or lead times that Indonesia cannot cover.
There is no published minimum order. The practical unit is the shipping container, which the company recommends because LCL shipments cost roughly twice as much per unit, but it states that a full container is not an absolute rule.
One of three models agreed before the project starts: a sourcing or consulting fee, a markup-based trading model where the agency is the principal supplier, or a hybrid structure. No percentages are published.
Compare all 104 sourcing agents
Your agency? Get a free badge for your website
Loading interactive version...
Built by MadeByBrain.